OG Analytics

Description

OnlyGrow Analytics (OG Analytics) records how people use your site and keeps everything in your own WordPress database. Nothing is sent to a third party.

What it records

• Page views, sessions and time on page — today’s numbers include the visits that just happened, no waiting for a cron.
• Missing pages (404): which removed or mistyped addresses still get visits.
• Traffic sources: referrers, UTM campaigns and click IDs (fbclid, gclid, ref).
• Devices, browsers and operating systems.
• Bounce rate, daily totals and weekly/monthly retention.
• A sortable “Views” column in your posts and pages lists.

What you see

• A dashboard with the visits chart, today’s key numbers compared with the same time yesterday (or the previous period), visitors online, and the top pages, sources, devices and countries with a world map.
• Reports for visitors, pages and entry pages.
• Inside WordPress: the views of each post in the admin bar, a chart of the post in the block editor sidebar and a chart on the WordPress dashboard.

How it works

A small script (about 2 KB) sends each event to your own site, which queues it in a file and processes the queue in batches. Recording a visit does not load WordPress: it costs one file write, not a set of database queries. Because the script runs in the visitor’s browser, counting keeps working when pages are served from a cache.

Reports read daily summaries for past days and the raw data only for today, so they stay fast as your site grows. The processing adapts to traffic spikes on its own: nothing to configure.

Days and hours follow your site’s timezone (Settings → General). Speed testers such as PageSpeed and automated browsers are not counted.

Referrer spam and known bots are left out of your numbers out of the box: visits from more than 2,000 known spam sites (the public domain list maintained by the Matomo community) and from known bots are detected and kept apart, so they never inflate your statistics. The spam list ships inside the plugin and is updated with each release, so nothing is downloaded. You can view it, or choose to count these visits, in Settings → Exclusions.

You can also leave out content types, IP addresses and custom rules (Settings → Exclusions). Excluded visits are not saved.

Ad blockers often block addresses that contain words like “analytics”. With ghost mode (on by default, Track settings), the script and the address that receives visits use a neutral name unique to your site. Your data still never leaves your site.

Logged-in users are counted too, including you: visit your site and your own visit shows up right away, so you can check it works.

Privacy

All visitor data stays in your own database. No visitor data is ever sent to a third party.

• Visitors are identified by a random ID kept in the browser’s local storage. No cookies are set by default.
• The visitor’s IP address is stored without its last part (203.0.113.0) by default, as Google Analytics does. The country and city are found with the full address before it is stored, so nothing is lost. You can turn this off in Settings → Data → “Anonymize IP addresses”.

External services

To show countries and cities, the plugin downloads the free IP to City Lite database from DB-IP (https://db-ip.com) once after activation and then once a month. The file is stored in your uploads folder and every lookup happens on your own server: no IP address is sent anywhere. Only the database file is downloaded; nothing about your site or visitors is uploaded.

• Source: https://download.db-ip.com/free/
• License: Creative Commons Attribution 4.0 (https://creativecommons.org/licenses/by/4.0/) — IP Geolocation by DB-IP (https://db-ip.com)
• Terms and privacy: https://db-ip.com/legal